New logo for Germany’s cooperation projects abroad
Увеличаване на снимка (© AA) From now on the new logo for Germany’s cooperation projects abroad is “german cooperation”. This goes particularly for projects run by Kreditanstalt für Wiederaufbau – Reconstruction Loan Corporation (KfW), for example, or the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), which have often used only their own logos to date. The new logo makes clear that a project is funded by the Federal Republic of Germany and not by a corporation or an association.
Both Germany’s official development cooperation and the work done by German development NGOs have a worldwide reputation. All over the world “Made in Germany” is a synonym for quality – and that goes also for German projects abroad. The new logo is intended to drive home how extensive and multi-faceted the German Government’s activities are in this sphere. People can now see right away that Germany is involved, in humanitarian aid, crisis prevention and conflict management, democracy-building etc.